Dubai – PU systems house Pearl Polyurethane Systems (Pearl), has opened a major new production facility in Jeddah, Saudi Arabia. The company says the new facility reinforces its position as the largest supplier of PU formulations in the Middle East and Africa region.
The dedicated plant and office will create new jobs in Jeddah, and will accommodate the company’s growing team within the Kingdom. The construction of the new site is part of the company’s “PearlX2” growth strategy – an ambitious aim to double the company’s size within a five-year period.
Jeddah was chosen as the site for the new Pearl production plant because of its proximity to the city’s major international port, access to top talent, and excellent transport connections across the Kingdom.
Saudi Arabia is keen to position itself as a growing manufacturing hub – and tourist destination – to mitigate a future decline in oil revenue, as a result of global “net zero” initiatives. Saudi Arabia’s national transformation programme, Vision 2030, aims to diversify the Kingdom’s economy and promote private sector growth, and to become a world-class business and tourism destination. The new Pearl plant will produce PU formulations and high-performance PU foams widely used in building insulation products, manufacturing processes, and a range of other everyday applications.
Through its clients, Pearl has worked on multiple projects in Saudi Arabia over recent years in infrastructure, retail, hospitality, architecture, and the built environment. The company is working towards making its Jeddah plant CO2-neutral by 2060.
Pearl’s expansion in Saudi Arabia is also closely aligned with Vision 2030 national transformation program objectives, which aim to diversify the Kingdom’s economy and promote private sector growth. Considering the superior insulation capabilities of rigid polyurethane foams, Pearl’s local production plant in Jeddah will strongly support the objectives of becoming CO2-neutral by 2060.
Martin Kruczinna, CEO of Pearl said: “The new Jeddah facility, coupled with investment and growth in our other offices and facilities across the MENA region, will enable Pearl to maintain world-class service delivery standards and respond to evolving customer demands across several product areas.
“This investment represents another tremendous show of confidence in the growing strength and significance of the Saudi Arabian economy and our company’s close alignment with Vision 2030 goals. Focusing on building and infrastructure insulation solutions, as well as consumer goods such as appliances and footwear together with a range of other products, our new production facility ensures that we continue to offer best-in-class PU solutions to our current and new Saudi-based clients, supporting further manufacturing sector growth in the Kingdom.”