Date
15 - 17 September 2025
Venue
Sheikh Saeed Hall 1- 3 & Trade Centre Arena, Dubai World Trade Centre, Dubai, UAE
15 - 17 September 2025
Sheikh Saeed Hall 1- 3 & Trade Centre Arena, Dubai World Trade Centre, Dubai, UAE
UTECH MEFPU Expo, organised by Media Fusion and Crain Communications, is the region’s only dedicated technical Foam and Polyurethane exhibition and conference.
Since 2 editions UTECH MEFPU Expo has proved to be an ideal platform for leading brands as well as emerging players from the technical foam and polyurethane sectors to showcase their innovations and new technologies to their potential business partners from across the globe.
Year Of Working Experiance
Now in its fourth edition, UTECH MEFPU-ASB Expo 2025 stands as the Middle East & Africa’s only dedicated trade show and technical conference for the polyurethane foam, adhesives, sealants, and bonding industry. This landmark event brings together leading and emerging global players to showcase breakthrough products, technologies, and solutions in one of the world’s fastest-growing industrial regions.
The MEA market for polyurethane foam is expected to surpass USD 4 billion by 2028, driven by rapid urbanization, mega infrastructure projects, and the demand for energy-efficient materials in sectors such as construction, automotive, bedding, refrigeration, and packaging. Similarly, the adhesives and sealants market in the region is projected to grow at a CAGR of over 5.5%, fueled by strong activity in transportation, electronics, woodwork, and industrial assembly.
Source: ResearchAndMarkets & Mordor Intelligence
UTECH MEFPU-ASB Expo 2025 delivers an immersive experience where innovation meets opportunity. Discover cutting-edge PU foam formulations, advanced adhesive technologies, high-performance sealant systems, and breakthrough bonding solutions through live demonstrations and interactive exhibits across construction, automotive, packaging, and refrigeration applications, including a dedicated Sandwich Panel & Thermal Insulation Pavilion showcasing energy-efficient building materials and next-gen insulation systems designed for the region’s smart infrastructure needs.
Connect directly with procurement directors, technical specialists, and supply chain leaders from major regional OEMs while gaining actionable insights from the integrated 3-day technical conference. Expert-led sessions cover emerging trends, sustainability practices, and technological advances reshaping the industry – allowing you to accomplish weeks of business development in three focused days.
The Middle East & Africa region's only dedicated PU foam and adhesives trade show
Engage with raw material suppliers, machinery providers, converters, insulation experts, and end-user manufacturers under one roof.
Discover energy-efficient building materials and next-gen insulation systems tailored for the Middle East’s evolving infrastructure and sustainability goals.
All key decision-makers gathered in one location
Discover next-gen solutions in PU Foam, Adhesive, Sealants and Thermal Insulation powering construction, automotive, electronics, and HVAC industries.
Immediate sourcing, partnerships, and market expansion opportunities
Theme: Driving Sustainable Innovation in PU, Foam, Adhesives, & Insulation for Smarter Economies in the Middle East & Africa
As MEA drives toward smarter, greener growth, the demand for high-performance PU solutions is soaring. This year’s theme highlights AI, automation, and sustainability powering next-gen industries, aligned with goals like UAE Net Zero 2050.
Vice President
Taj Chem
CEO
AlexForm
BDM – Middle East & North Africa, Bostik
Editor, Urethanes Technology International
MD, AC, Heating, and Refrigeration Institute
GM
IP Harwal Polymer
Interplast
Regional Commercial Leader, Momentive
UTECH MEFPU-ASB Expo 2025 is the Middle East’s leading platform for polyurethane innovation. This edition features cutting-edge foam formulations, advanced adhesives, high-performance sealants, and breakthrough bonding technologies across construction, automotive, packaging, and refrigeration. The Sandwich Panel and Thermal Insulation Pavilion showcases energy-efficient systems and materials transforming modern building solutions. Live demos and interactive exhibits highlight real-world performance.
A 3-day technical conference brings expert insights on sustainability, trends, and next-gen tech. Connect with procurement heads, technical leads, and OEM decision-makers from across the region. Fast-track partnerships, explore new markets, and compress months of business into three powerful days. Don’t miss it.
Celebrating the completion of the 2nd edition of UTECH MEFPU Expo 2023! Our trade show in the vibrant city of Dubai turned out to be a huge success. It was an amalgamation of ideas and innovations coming together from various players in the foam and PU industry.
The UTECH MEFPU Show 2025 is the ideal location for industry professionals to launch their latest solutions, build awareness around their brands, and cultivate their professional network exponentially.
Sponsoring the UTECH MEFPU Show 2024 is a fantastic way to get your brand out there. Imagine attendees and competitors seeing your logo wherever they go!
The UTECH MEFPU ME Conference is a great platform for knowledge sharing between all stakeholders of the industry. Speaking opportunities abound - and leading voices will gather to discuss key issues.
Ravinder Puri serves as the Vice President of the Polyurethane Division at Taj Al Mulook (Tajchem), a leading chemical distributor across the EMEA (Europe, Middle East, and Africa) region. With over a decade of experience in the polyurethane and specialty chemicals sector, he plays a pivotal leadership role in driving commercial growth, technical innovation, and strategic partnerships across key industries such as insulation, construction, automotive, and general manufacturing.
Recognized for his deep understanding of polyurethane systems, Ravinder bridges product innovation with evolving market needs. At Tajchem, he leads regional business development, manages key customer relationships, and oversees a dynamic, multinational team — all while collaborating closely with global partners to deliver sustainable, high-performance solutions tailored to the region’s demands.
His global outlook, shaped by extensive experience across the EMEA region, enables him to effectively navigate diverse commercial environments and contribute to Tajchem’s international growth.
Founded in 1989, Taj Al Mulook (Tajchem) ranks among the top 10 chemical distributors in the MEA region. The company continues to expand its footprint into Latin America and Europe, delivering high-quality chemicals and raw materials to manufacturers through strategic vision, committed leadership, and tailored customer-focused solutions
Mr Ali Ihsan is the CEO of Alexandria Steel Forming Company (AlexForm), a leading manufacturer of insulated metal panels, cold-formed steel sections, and solar panel support structures. With over 21 years of experience in industrial manufacturing and building envelope solutions, 15 years of which has been in the U.A.E, Ali has spearheaded strategic growth initiatives across local and international markets, with a strong emphasis on operational efficiency and excellence. With his efforts in MENA region and beyond, Ali Ihsan has been instrumental in promoting the adoption of PU-based technologies in modern building systems. His expertise spans sustainable insulation, energy-efficient, high-performance cladding systems and industrial applications, aligning with regional priorities like UAE’s Net Zero 2050.
Ali Ihsan has also specialized in fire testing and compliance for insulated panel systems, with a focus on minimizing property loss risks and advancing safer, more sustainable building practices. His work in this area contributes directly to loss prevention frameworks and aligns with global sustainability goals by ensuring that energy-efficient construction does not compromise fire resilience. As a member of the MEFPU Advisory Board, Ali Ihsan brings deep industry insight and a forward-thinking perspective on the integration of safety, performance, and environmental responsibility in prefab and modular construction across the MENA region.
Ashutosh Joshi is the Business Development Manager – Middle East & North Africa at Bostik, with 22 years of experience in the construction industry. A specialist in construction chemicals, he focuses on sealing, bonding, and wall & floor solutions across the MENA region. At Bostik, Ashutosh leads regional business development, overseeing supply chain, sales, and customer support while driving strategic partnerships and market responsiveness. He is also spearheading efforts to establish a regional manufacturing facility. Previously, he held key roles including Regional Business Development Manager (EMEA) at Sika AG and Managing Director – Qatar at ParexGroup, where he led manufacturing and sales. Ashutosh holds a B.Tech in Civil Engineering from Punjab University and an MBA in International Business from Madonna University. Outside work, he enjoys traveling and exploring the world by road.
Mr. Nabil Shahin brings over 25 years of experience in the HVAC industry, having held senior technical and commercial leadership roles with leading global HVAC companies. His expertise spans product R&D, design, testing, manufacturing, and marketing, with a strong focus on energy efficiency and regulatory compliance.
He possesses in-depth knowledge of international HVAC technologies, standards, and policies across the US, Europe, and the MENA region, and maintains direct engagement with key regulatory and government bodies. Mr. Shahin holds a Master’s degree in Mechanical Engineering from Tennessee State University, USA.
Miro Donabedian is the General Manager at IP Harwal Polymer, a division of Interplast under the Harwal Group of Companies. He oversees Business Development, Operations, and Technical Services across the Polyurethane and Compounding divisions.
With a career spanning key international roles, Mr. Donabedian has previously worked with Technical Supplies and Services Company (TSSC) in Dubai, as well as the Woodbridge Group and Acklands-Grainger in Toronto, Canada. Notably, he served as General Manager at TSSC for over a decade, where he led sales, product development, certification processes, and operations for the Polyurethane System House, Cold Chain, and Prefabricated Divisions.
Mr. Donabedian holds an MBA in General Management from the Ivey Business School at the University of Western Ontario, and a Master’s degree in Engineering from the University of Toronto. He is a certified Project Management Professional (PMP) and a licensed Professional Engineer (P.Eng), affiliated with Professional Engineers Ontario.
He also served in the Canadian Armed Forces Reserve, within the Engineering Regiment at Fort York Armoury.
Shubham Trivedi is an accomplished business leader and seasoned chemical engineer with over 20 years of experience across the filtration and specialty chemical industries. He has also completed the Advanced Strategic Management Program from the Indian Institute of Management Kozhikode (IIMK).
In his current role as Regional Commercial Leader, Shubham is driving growth for the Polyurethane System House business across India, the Middle East, Africa, Southeast Asia, and Australia. He brings deep domain expertise in rigid, molded, and specialty PU applications and is known for building strategic commercial roadmaps across diverse markets.
Shubham is particularly passionate about silicone surfactants and is committed to delivering sustainable solutions to the polyurethane industry. Guided by his leadership mantra—“Challenge the Status Quo”—he consistently strives to innovate, transform business
