Date

15 - 17 September 2025
 

Venue

Sheikh Saeed Hall 1- 3 & Trade Centre Arena, Dubai World Trade Centre, Dubai, UAE

Days
Hours
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4th Edition of the Region's Premier Trade Show For The

Technical Foam, Polyurethane, Adhesives, Sealants and Bonding Industries

The Region’s Premier Trades how For The

Technical Foam and
Polyurethane Industries

welcome to Utech mefpu expo

The Stage Is Set for Utech Mefpu Expo 2024

UTECH MEFPU Expo, organised by Media Fusion and Crain Communications, is the region’s only dedicated technical Foam and Polyurethane exhibition and conference.

Since 2 editions UTECH MEFPU Expo has proved to be an ideal platform for leading brands as well as emerging players from the technical foam and polyurethane sectors to showcase their innovations and new technologies to their potential business partners from across the globe.

Have Any Question? +123 (4567)890

20

Year Of Working Experiance

A World of Opportunities in
PU & Foam!

UTECH MEFPU-ASB Expo 2025: MEA's Premier PU Foam, Adhesives & Sealants Trade Show

The only dedicated event uniting the entire value chain under one roof.

Now in its fourth edition, UTECH MEFPU-ASB Expo 2025 stands as the Middle East & Africa’s only dedicated trade show and technical conference for the polyurethane foam, adhesives, sealants, and bonding industry. This landmark event brings together leading and emerging global players to showcase breakthrough products, technologies, and solutions in one of the world’s fastest-growing industrial regions.

The MEA market for polyurethane foam is expected to surpass USD 4 billion by 2028, driven by rapid urbanization, mega infrastructure projects, and the demand for energy-efficient materials in sectors such as construction, automotive, bedding, refrigeration, and packaging. Similarly, the adhesives and sealants market in the region is projected to grow at a CAGR of over 5.5%, fueled by strong activity in transportation, electronics, woodwork, and industrial assembly.

Source: ResearchAndMarkets & Mordor Intelligence

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What Visitors Can Expect

UTECH MEFPU-ASB Expo 2025 delivers an immersive experience where innovation meets opportunity. Discover cutting-edge PU foam formulations, advanced adhesive technologies, high-performance sealant systems, and breakthrough bonding solutions through live demonstrations and interactive exhibits across construction, automotive, packaging, and refrigeration applications, including a dedicated Sandwich Panel & Thermal Insulation Pavilion showcasing energy-efficient building materials and next-gen insulation systems designed for the region’s smart infrastructure needs.

Connect directly with procurement directors, technical specialists, and supply chain leaders from major regional OEMs while gaining actionable insights from the integrated 3-day technical conference. Expert-led sessions cover emerging trends, sustainability practices, and technological advances reshaping the industry – allowing you to accomplish weeks of business development in three focused days.

What’s There to Discover at UTECH MEFPU 2025?

Why Visit?

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Exclusive market access

The Middle East & Africa region's only dedicated PU foam and adhesives trade show

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Complete value chain

Engage with raw material suppliers, machinery providers, converters, insulation experts, and end-user manufacturers under one roof.

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Sandwich Panel & Thermal Insulation Pavilion

Discover energy-efficient building materials and next-gen insulation systems tailored for the Middle East’s evolving infrastructure and sustainability goals.

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Concentrated networking

All key decision-makers gathered in one location

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Innovation showcase

Discover next-gen solutions in PU Foam, Adhesive, Sealants and Thermal Insulation powering construction, automotive, electronics, and HVAC industries.

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Business-ready outcomes

Immediate sourcing, partnerships, and market expansion opportunities

MEFPU-ASB 2025

Innovation on Display. Connections that Matter.

Celebrating four years of exponential growth at UTECH MEFPU-ASB Expo 2025.

UTECH MEFPU-ASB Expo 2025 is the Middle East’s leading platform for polyurethane innovation. This edition features cutting-edge foam formulations, advanced adhesives, high-performance sealants, and breakthrough bonding technologies across construction, automotive, packaging, and refrigeration. The Sandwich Panel and Thermal Insulation Pavilion showcases energy-efficient systems and materials transforming modern building solutions. Live demos and interactive exhibits highlight real-world performance.

A 3-day technical conference brings expert insights on sustainability, trends, and next-gen tech. Connect with procurement heads, technical leads, and OEM decision-makers from across the region. Fast-track partnerships, explore new markets, and compress months of business into three powerful days. Don’t miss it.

Take a Look

2023 Highlights

Celebrating the completion of the 2nd edition of UTECH MEFPU Expo 2023! Our trade show in the vibrant city of Dubai turned out to be a huge success. It was an amalgamation of ideas and innovations coming together from various players in the foam and PU industry.

When:

Where:

Mattresses

Pillows

Bedding

Fitted Sheets

Foam Manufacturers

Thermal Insulation

Packaging

Composites

Serving Diverse Sectors

Industries Our Visitors Cater To

Advantages

Take advantage of this opportunity to build your network, display your innovations and exchange knowledge

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Grow Your Network

The UTECH MEFPU Show 2025 is the ideal location for industry professionals to launch their latest solutions, build awareness around their brands, and cultivate their professional network exponentially.

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Branding Opportunities

Sponsoring the UTECH MEFPU Show 2024 is a fantastic way to get your brand out there. Imagine attendees and competitors seeing your logo wherever they go!

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Knowledge Exchange

The UTECH MEFPU ME Conference is a great platform for knowledge sharing between all stakeholders of the industry. Speaking opportunities abound - and leading voices will gather to discuss key issues.

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What Our Clients Say

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    The MEA’s Polyurethane Market Trends

    Increasing Demand from the Building and Construction Industry:

    Challenges: Availability of substitutes in the market

    Mr. Ravinder Puri

    Vice President – Polyurethane Division, Taj Al Mulook (Tajchem)

    Ravinder Puri serves as the Vice President of the Polyurethane Division at Taj Al Mulook (Tajchem), a leading chemical distributor across the EMEA (Europe, Middle East, and Africa) region. With over a decade of experience in the polyurethane and specialty chemicals sector, he plays a pivotal leadership role in driving commercial growth, technical innovation, and strategic partnerships across key industries such as insulation, construction, automotive, and general manufacturing.

    Recognized for his deep understanding of polyurethane systems, Ravinder bridges product innovation with evolving market needs. At Tajchem, he leads regional business development, manages key customer relationships, and oversees a dynamic, multinational team — all while collaborating closely with global partners to deliver sustainable, high-performance solutions tailored to the region’s demands.

    His global outlook, shaped by extensive experience across the EMEA region, enables him to effectively navigate diverse commercial environments and contribute to Tajchem’s international growth.

    Founded in 1989, Taj Al Mulook (Tajchem) ranks among the top 10 chemical distributors in the MEA region. The company continues to expand its footprint into Latin America and Europe, delivering high-quality chemicals and raw materials to manufacturers through strategic vision, committed leadership, and tailored customer-focused solutions

    Ali Ihsan Cetiner

    CEO, AlexForm

    Mr Ali Ihsan is the CEO of Alexandria Steel Forming Company (AlexForm), a leading manufacturer of insulated metal panels, cold-formed steel sections, and solar panel support structures. With over 21 years of experience in industrial manufacturing and building envelope solutions, 15 years of which has been in the U.A.E, Ali has spearheaded strategic growth initiatives across local and international markets, with a strong emphasis on operational efficiency and excellence. With his efforts in MENA region and beyond, Ali Ihsan has been instrumental in promoting the adoption of PU-based technologies in modern building systems. His expertise spans sustainable insulation, energy-efficient, high-performance cladding systems and industrial applications, aligning with regional priorities like UAE’s Net Zero 2050.

    Ali Ihsan has also specialized in fire testing and compliance for insulated panel systems, with a focus on minimizing property loss risks and advancing safer, more sustainable building practices. His work in this area contributes directly to loss prevention frameworks and aligns with global sustainability goals by ensuring that energy-efficient construction does not compromise fire resilience. As a member of the MEFPU Advisory Board, Ali Ihsan brings deep industry insight and a forward-thinking perspective on the integration of safety, performance, and environmental responsibility in prefab and modular construction across the MENA region.

    Ashutosh Joshi

    Business Development Manager – Middle East & North Africa, Bostik

    Ashutosh Joshi is the Business Development Manager – Middle East & North Africa at Bostik, with 22 years of experience in the construction industry. A specialist in construction chemicals, he focuses on sealing, bonding, and wall & floor solutions across the MENA region. At Bostik, Ashutosh leads regional business development, overseeing supply chain, sales, and customer support while driving strategic partnerships and market responsiveness. He is also spearheading efforts to establish a regional manufacturing facility. Previously, he held key roles including Regional Business Development Manager (EMEA) at Sika AG and Managing Director – Qatar at ParexGroup, where he led manufacturing and sales. Ashutosh holds a B.Tech in Civil Engineering from Punjab University and an MBA in International Business from Madonna University. Outside work, he enjoys traveling and exploring the world by road.

    Steven Pacitti

    Editor, Urethanes Technology International

    Nabil Shahin

    Managing Director, AC, Heating, and Refrigeration Institute

    Mr. Nabil Shahin brings over 25 years of experience in the HVAC industry, having held senior technical and commercial leadership roles with leading global HVAC companies. His expertise spans product R&D, design, testing, manufacturing, and marketing, with a strong focus on energy efficiency and regulatory compliance.

    He possesses in-depth knowledge of international HVAC technologies, standards, and policies across the US, Europe, and the MENA region, and maintains direct engagement with key regulatory and government bodies. Mr. Shahin holds a Master’s degree in Mechanical Engineering from Tennessee State University, USA.

    Miro Donabedian

    General Manager, IP Harwal Polymer – Interplast (Harwal Group Companies)

    Miro Donabedian is the General Manager at IP Harwal Polymer, a division of Interplast under the Harwal Group of Companies. He oversees Business Development, Operations, and Technical Services across the Polyurethane and Compounding divisions.

    With a career spanning key international roles, Mr. Donabedian has previously worked with Technical Supplies and Services Company (TSSC) in Dubai, as well as the Woodbridge Group and Acklands-Grainger in Toronto, Canada. Notably, he served as General Manager at TSSC for over a decade, where he led sales, product development, certification processes, and operations for the Polyurethane System House, Cold Chain, and Prefabricated Divisions.

    Mr. Donabedian holds an MBA in General Management from the Ivey Business School at the University of Western Ontario, and a Master’s degree in Engineering from the University of Toronto. He is a certified Project Management Professional (PMP) and a licensed Professional Engineer (P.Eng), affiliated with Professional Engineers Ontario.

    He also served in the Canadian Armed Forces Reserve, within the Engineering Regiment at Fort York Armoury.

    Shubham Trivedi

    Regional Commercial Leader, IMEA,SEA &ANZ Rigids, Molded & Specialties, Momentive

    Shubham Trivedi is an accomplished business leader and seasoned chemical engineer with over 20 years of experience across the filtration and specialty chemical industries. He has also completed the Advanced Strategic Management Program from the Indian Institute of Management Kozhikode (IIMK).

    In his current role as Regional Commercial Leader, Shubham is driving growth for the Polyurethane System House business across India, the Middle East, Africa, Southeast Asia, and Australia. He brings deep domain expertise in rigid, molded, and specialty PU applications and is known for building strategic commercial roadmaps across diverse markets.

    Shubham is particularly passionate about silicone surfactants and is committed to delivering sustainable solutions to the polyurethane industry. Guided by his leadership mantra—“Challenge the Status Quo”—he consistently strives to innovate, transform business