Date

21 - 23 September 2027
 

Venue

Dubai World Trade Centre, Dubai, UAE

Days
Hours
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5th Edition of the Region's Premier Trade Show For The

Technical Foam, Polyurethane, Adhesives, Sealants and Bonding Industries

welcome to Utech mefpu expo

The Stage Is Set for Utech Mefpu Expo 2024

UTECH MEFPU Expo, organised by Media Fusion and Crain Communications, is the region’s only dedicated technical Foam and Polyurethane exhibition and conference.

Since 2 editions UTECH MEFPU Expo has proved to be an ideal platform for leading brands as well as emerging players from the technical foam and polyurethane sectors to showcase their innovations and new technologies to their potential business partners from across the globe.

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20

Year Of Working Experiance

A World of Opportunities in PU, Foam & Adhesive Solutions!

5th Edition – UTECH MEFPU-ASB Expo 2027

The MEA’s Leading Exhibition for Polyurethane, Foam, Adhesives, Sealants & Bonding Solutions

With 4 successful editions in its legacy, the UTECH MEFPU-ASB Expo 2027 returns to Dubai for its 5th edition. Recognized for uniting the global PU, Foam and Adhesives value chain, the event serves as a strategic meeting point for manufacturers, suppliers, distributors, and end-users to explore the technologies shaping the future of materials innovation, sustainability, and performance.

The 2025 event highlighted the growth in the industry with key players including Recaz Chemicals, Fortune Emirates, Rainbow Middle East LLC, Hinata FZE, Evonik, Tajchem, Momentive Performance Materials, Nesstra, Cannon, SABIC and many more exhibiting their products and services. 

UTECH MEFPU-ASB 2027 returns this year with renewed focus on its existing categories and a fresh perspective on the sandwich panel and insulation industry in the region. 

This edition brings an enhanced focus on sustainability, automation, and next-gen materials, reflecting the MEA region’s commitment to green growth, innovation, and advanced manufacturing.

Exhibitors
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visitors
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Speakers
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Trusted

Sponsors

Lanyard & Badge Sponsor

mefpu

Advisory Board Members 2026

Ravinder Puri

Vice President
Taj Chem

Sankar Kandasamy

Head of Polyurethane Foam Products Development, Sobha Furniture

Bart J. ten Brink

President Europur (AISBL)
 

Dr. Hamideh Ahmadloo

Head of Strategic Supply, Sika Group
 

Christine Mendoza-Frohn

Executive Vice President
Covestro

Opportunities

Exhibition Highlights

Dedicated Focus

Innovation and sustainability in PU, foam, adhesives, and insulation, introducing sandwich panels as a new profile for MEA industries.

Live Demonstrations

Engage attendees with interactive product showcases, material demos, and innovative application systems.

Conference & Workshops

Technical sessions focused on circularity, sustainable formulations, market trends, and regional policy insights.

Networking Lounge

A space for B2B meetings and VIP networking with industry leaders and potential buyers.


Maximize Your Reach. Showcase Innovation. Drive Business.

Your Competitors Have Benefitted. So Can You!

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Access Decision-Makers

Meet key buyers, architects, engineers, and industry leaders from construction, insulation, automotive, packaging, and industrial sectors

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Showcase Innovations

Launch and demonstrate your latest PU, foam, adhesives, sealants, and bonding solutions to a highly targeted audience

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Expand Market Presence in MEA

Tap into the fast-growing Middle East & Africa PU and ASB markets, projected to reach USD 3.3B (PU) and USD 6.8B (adhesives & sealants) by 2030

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Thought Leadership

Participate in technical sessions, live demos, and panel discussions, positioning your brand as a solution-oriented industry leader

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Forge Partnerships

Build strategic alliances, distribution networks, and joint ventures with regional and international players

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Boost Brand Visibility

Elevate your company’s profile with media coverage, onsite branding, and digital promotion

MEFPU-ASB 2027

Innovation on Display. Connections that Matter.

Celebrating four years of exponential growth at UTECH MEFPU-ASB Expo 2027.

UTECH MEFPU-ASB Expo 2027 is the Middle East’s leading platform for polyurethane innovation. This edition features cutting-edge foam formulations, advanced adhesives, high-performance sealants, and breakthrough bonding technologies across construction, automotive, packaging, and refrigeration. The Sandwich Panel and Thermal Insulation Pavilion showcases energy-efficient systems and materials transforming modern building solutions. Live demos and interactive exhibits highlight real-world performance.

A 3-day technical conference brings expert insights on sustainability, trends, and next-gen tech. Connect with procurement heads, technical leads, and OEM decision-makers from across the region. Fast-track partnerships, explore new markets, and compress months of business into three powerful days. Don’t miss it.

Take a Look

2023 Highlights

Celebrating the completion of the 2nd edition of UTECH MEFPU Expo 2023! Our trade show in the vibrant city of Dubai turned out to be a huge success. It was an amalgamation of ideas and innovations coming together from various players in the foam and PU industry.

When:

Where:

Mattresses

Pillows

Bedding

Fitted Sheets

Foam Manufacturers

Thermal Insulation

Packaging

Composites

Serving Diverse Sectors

Industries Our Visitors Cater To

Testimonials

What Our Clients Say

Trusted

Sponsors & Partners

Association Partner

Lanyard & Badge Sponsor

Conference Sponsor

Official Media Partner

Media Partners

Co-Located Shows

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    The Region’s Premier Trades how For The

    Technical Foam and
    Polyurethane Industries

    Advantages

    Exhibition Highlights

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    Dedicated Focus

    PU & Foam, Adhesives & Sealants, Bonding Technologies, Sandwich Panel & Insulation, Machinery & Equipment, Sustainability & Green Solutions.

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    Live Demonstrations

    Engage attendees with interactive product showcases, material demos, and innovative application systems.

    Image Alt Text

    Conference & Workshops

    Technical sessions focused on circularity, sustainable formulations, market trends, and regional policy insights.

    Bart J. ten Brink

    President Europur (AISBL)

    Experienced BOD-Member and Group-CEO with a proven history and excellent trackrecord, working in the chemicals & plastics industry, and related down-stream businesses in B to B, like for example automotive supply industries, industrial goods, packaging industries and B to C in bedding & upholstery businesses. Current portfolio; Board of Directors mandates (Europe, Asia and USA) and independent advisory projects & mandates on topics; CSR-implementation , Strategy, Aligning social & environmental impact in strategies, M&A small & mid-caps, „Go to market worldwide“ new product-portfolio, Implementing compliance rules & regulations, Sustainability & Circularity implementation, Crises-Management handling, execution & communication, Global purchasing setup, Executive coaching CEO and Cross-culture advice & training. Extensive experience & skills in strategy development/execution, turn-around management, operations management, managing multi-cultural, larger organizations worldwide, drive top- and bottom line upwards in a sustainable way, international business build-up in the 3 regions Europe, Asia and Americas, M&A & PMI processes, CSR and Business Excellence and Crises- management. Graduated in studies from the University of St Gallen (Swiss Board School), Wagner institute for Corporate Governance the Netherlands, Stanford University / National University of Singapur and the University of Applied Sciences VAT Tilburg the Netherlands. 

    Mr. Ravinder Puri

    Vice President – Polyurethane Division, Taj Al Mulook (Tajchem)

    Ravinder Puri serves as the Vice President of the Polyurethane Division at Taj Al Mulook (Tajchem), a leading chemical distributor across the EMEA (Europe, Middle East, and Africa) region. With over a decade of experience in the polyurethane and specialty chemicals sector, he plays a pivotal leadership role in driving commercial growth, technical innovation, and strategic partnerships across key industries such as insulation, construction, automotive, and general manufacturing. 

    Recognized for his deep understanding of polyurethane systems, Ravinder bridges product innovation with evolving market needs. At Tajchem, he leads regional business development, manages key customer relationships, and oversees a dynamic, multinational team — all while collaborating closely with global partners to deliver sustainable, high-performance solutions tailored to the region’s demands. 

    His global outlook, shaped by extensive experience across the EMEA region, enables him to effectively navigate diverse commercial environments and contribute to Tajchem’s international growth. 

    Founded in 1989, Taj Al Mulook (Tajchem) ranks among the top 10 chemical distributors in the MEA region. The company continues to expand its footprint into Latin America and Europe, delivering high-quality chemicals and raw materials to manufacturers through strategic vision, committed leadership, and tailored customer-focused solutions 

    Sankar Kandasamy

    Head of Polyurethane Foam Products Development, Sobha Furniture

    Sankar Kandasamy is a polyurethane development specialist with extensive experience across rigid, flexible, and microcellular foam technologies. He has worked on rigid foam systems for sandwich panels, appliances, pipe insulation, spray foam, and other industrial applications, including formulations using variable blowing agents. 

    He also brings strong expertise in flexible foam development using MMDI, TM, and MT isocyanates for automotive, furniture, cushion seating, and mattress applications. In addition, Sankar has significant experience in microcellular foam systems for automotive and specialty applications, as well as the development of adhesive solutions for foams, panels, and rubber crumbs. 

    Alongside product development, he actively provides technical support to customers, helping optimize processes, resolve quality challenges, and ensure smooth production operations. 

    Dr. Hamideh Ahmadloo

    Head of Strategic Supply, Sika Group

    Dr. Hamideh Ahmadloo is Head of Strategic Supply at Sika Group, where she leads multidisciplinary initiatives that safeguard continuity and competitiveness when supply markets fragment, regulations tighten, and critical raw materials become geopolitically constrained. By shaping supplier ecosystems and strategic partnerships across regions, she enables scalable innovation and makes reliability the default – translating complexity into disciplined execution and measurable business outcomes. In 2025, her partnership-led impact was recognized with Sika’s EMEA ICON Award for unlocking market potential. 

    With 15+ years of international leadership experience across EMEA, the Americas, and APAC, Hamideh combines deep technical expertise with commercial acumen in polyurethanes, polymers, and performance materials, alongside strategic procurement, and sustainability-led transformation. 

    Prior to Sika, Hamideh held senior technical and commercial roles at Dow, specializing in polyol development and high-performance polyurethane systems for demanding applications. She is an inventor on 8 patents/IPs in polyurethane and polymer science—lead inventor/author on 5 of them—and has authored multiple publications in polymer science, reflecting a strong foundation in formulation design, structure–property relationships, and performance validation. 

    As an Advisory Board member, she brings a future-focused perspective on PU technologies, localization and market readiness in the Middle East, and practical pathways to combine performance, energy efficiency, and sustainability at scale. 

    Christine Mendoza-Frohn

    Executive Vice President, Covestro

    Christine brings decades of business leadership across the chemicals, plastics & polyurethanes, spanning global & regional roles. Her strategic and hands on track record includes Engineering Chemistry, Supply Chain, Product Management, Marketing & Sales. She holds Board Roles / Presidency in Associations like the International Isocyanates Institute, ISOPA and the PC / BPA Global Alliance. 

    With enthusiasm Christine drives: 

    • Crisis leadership balancing short- & long-term impact 
    • Confident organizational transformation to future fit 
    • Targeted value extraction of sustainability and digitalization 
    • Courageous talent development across disciplines & boarders 
    • Elevation of diverse perspectives towards better results 

    With strong value chain and ecosystem acumen across numerous industries and naturally embracing the diversity of backgrounds and thoughts, Christine strengthens the future confidence behind MEFPU-ASB 2026.