Date
28 - 30 September 2026
Venue
Sheikh Saeed Hall 1- 3 & Trade Centre Arena, Dubai World Trade Centre, Dubai, UAE
28 - 30 September 2026
Sheikh Saeed Hall 1- 3 & Trade Centre Arena, Dubai World Trade Centre, Dubai, UAE
Meet key buyers, architects, engineers, and industry leaders from construction, insulation, automotive, packaging, and industrial sectors
Launch and demonstrate your latest PU, foam, adhesives, sealants, and bonding solutions to a highly targeted audience
Tap into the fast-growing Middle East & Africa PU and ASB markets, projected to reach USD 3.3B (PU) and USD 6.8B (adhesives & sealants) by 2030
Participate in technical sessions, live demos, and panel discussions, positioning your brand as a solution-oriented industry leader
Build strategic alliances, distribution networks, and joint ventures with regional and international players
Elevate your company’s profile with media coverage, onsite branding, and digital promotion
With this participation cost, get the quality buyers that helps you generating potential business and building strong partnership in just 3 days!
Showcase your latest products and technology to a large audience from foam and polyurethane sector
Your time at the show gives the opportunity to meet stake holders from the Middle East’s PUF industry. These face-to-face meetings will help establish business relationships that can be nurtured into business partnerships.
Take the opportunity to discovering the most up-to-date technologies and trends available in the market.
Exhibitors being our top priority, we ensure to provide seamless onboarding throughout the show to build strong and long-lasting partnership.
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The 2025 edition saw exhibitors from across the globe showcasing their products and services to the Middle East’s foam and polyurethane industry. Due to high demand for exhibition space, we make it easy for you to find the perfect location and stand package, ensuring a hassle-free experience.
Steps to get started:
Welcome to the UTECH MEFPU-ASB Exhibitor Hub! Whether you’re a returning exhibitor or new to the show, this portal will guide you through every step of your exhibitor journey. Access all relevant information on your stand, deadlines, promotional opportunities, and operational requirements.
*Exhibitor manual linked to the website to be mentioned closer to the show
Check the Exhibitor Portal regularly for updates and deadlines.
If you’re new to the UTECH MEFPU-ASB Expo and eager to enter the rapidly growing foam and polyurethane market, Test the market with maximum exposure while controlling your costs.
Maximize your brand visibility and make a lasting impact at UTECH MEFPU-ASB Expo 2026. Various sponsorship packages are available to ensure your brand gets the attention it deserves. Connect with us to explore these opportunities and tailor a package that suits your business needs
To know more about our sponsorship packages, please fill in the enquiry form below or contact us,
Md. Abdullah
Email: abdullah@mediafusionme.com
Mob: +971 58 680 9858
Expanding Industry Coverage. Enhancing Exhibitor Value. Powering Cross-Sector Innovation.
To align with evolving market demands and the rapid growth of PU, foam, insulation, adhesives, sealants and bonding technologies across the Middle East & Africa, UTECH MEFPU-ASB 2026 proudly introduces four new industry categories. These additions enhance the event’s technical depth, expand the exhibitor ecosystem, and create new business opportunities across multiple applications and end-use sectors.
The expanded portfolio ensures the 2026 edition becomes the region’s most comprehensive gathering for the entire PU and allied materials value chain.
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You can choose from our shell scheme or bare space package at competitive prices.
Choose from a plethora of options to showcase your brand through UTECH MEFPU.
Dr. Hamideh Ahmadloo is Head of Strategic Supply at Sika Group, where she leads multidisciplinary initiatives that safeguard continuity and competitiveness when supply markets fragment, regulations tighten, and critical raw materials become geopolitically constrained. By shaping supplier ecosystems and strategic partnerships across regions, she enables scalable innovation and makes reliability the default – translating complexity into disciplined execution and measurable business outcomes. In 2025, her partnership-led impact was recognized with Sika’s EMEA ICON Award for unlocking market potential.
With 15+ years of international leadership experience across EMEA, the Americas, and APAC, Hamideh combines deep technical expertise with commercial acumen in polyurethanes, polymers, and performance materials, alongside strategic procurement, and sustainability-led transformation.
Prior to Sika, Hamideh held senior technical and commercial roles at Dow, specializing in polyol development and high-performance polyurethane systems for demanding applications. She is an inventor on 8 patents/IPs in polyurethane and polymer science—lead inventor/author on 5 of them—and has authored multiple publications in polymer science, reflecting a strong foundation in formulation design, structure–property relationships, and performance validation.
As an Advisory Board member, she brings a future-focused perspective on PU technologies, localization and market readiness in the Middle East, and practical pathways to combine performance, energy efficiency, and sustainability at scale.
